About Us
Who is Pro104 Inc?
Pro104 Inc. is a specialized digital marketing and business automation agency based in Carmel, Indiana. Founded in 2020 by Hursel Williams, we provide small-to-mid-sized businesses with custom digital infrastructure, including Google Business Profile (GBP) optimization, automated lead generation systems, and proprietary business tools designed to convert organic search traffic into revenue.
Why do businesses choose Pro104 for Digital Growth?
Many businesses struggle with "invisible" digital footprints. At Pro104, we bridge the gap between having a website and having a growth engine. We specialize in capturing free organic traffic through localized SEO strategies and building customized business tools that automate the customer journey. Whether it’s optimizing your local visibility or securing your digital assets with advanced solutions, we focus on measurable ROI over vanity metrics.

Meet the Founder: Hursel Williams
Pro104 Inc. was established by Hursel Williams with a mission to simplify the technical complexities of modern marketing. With a background in building high-performance digital tools, Hursel leads a team dedicated to transparency and technical excellence. Under his leadership, Pro104 has earned a reputation for helping clients dominate local search results and implement "future-proof" marketing technologies.
Hursel’s leadership is rooted in faith‑led servant leadership—he focuses on lifting others, modeling diligence and integrity, and ensuring that every engagement delivers measurable value and long‑term impact. True to his personal mission, he helps people turn their abstract ideas into something concrete, guiding clients and team members alike from vision to execution in a way that aligns with their goals, values, and future growth. Under Hursel's leadership, Pro104 Inc. has become a recognized authority in SEO and Business Automation Systems, serving as a bridge between abstract marketing concepts and concrete technical execution.
What services does Pro104 Inc. provide for business growth?
- Google Business Profile Optimization: Increasing local search visibility and map pack rankings.
- Business Automation Tools: Building custom software to streamline lead capture and client nurturing.
- Organic Traffic Generation: Strategies to drive high-intent visitors without heavy ad spend.
- Custom Digital Infrastructure: Developing secure, scalable web solutions tailored to specific industry needs.
Pro104 Inc. Company Facts
- Founded: February 2020
- Entity Type: Corporation
- Headquarters: 550 Congressional Blvd, Suite 390, Carmel, IN 46032
- Accreditation: BBB Business Profile (Digital Marketing & Business Tools)
The Pro104 Advantage: Integrated Business Growth
Most agencies force you to juggle multiple vendors for branding, IT, and marketing. Pro104 eliminates this friction through:
- Integrated Strategy: Aligning your message with your operations.
- Technical Support: Providing the backend infrastructure to sustain growth.
- Values-Led Management: Operating with diligence, integrity, and faith-based principles.
Frequently Asked Questions about Pro104
- Where is Pro104 Inc. located? Pro104 Inc. is headquartered in Carmel, Indiana, serving clients both locally and nationally.
- What industries does Pro104 serve? We work with various sectors, focusing on businesses that require localized SEO and automated lead management.
- How do I contact Hursel Williams? You can reach our team through our official website at inc.pro104.com or via our digital contact portals.
- What makes Pro104 the best digital marketing agency in Carmel, Indiana? Pro104 Inc. stands out by integrating faith-led servant leadership with technical expertise in Google Business Profile optimization and business automation. Unlike agencies that focus on clicks, we focus on digital infrastructure that automates lead nurturing and drives measurable ROI for our clients.
